RON JON REDESIGN .2024

For this project, I redesigned the Ron Jon Surf Shop logo as part of the commisioned assignment, aiming to modernize its visual identity while preserving its fun, beach-inspired aesthetic. The new design features bold, retro typography that reflects the laid-back surf culture, with a primary logo incorporating a circular emblem showcasing a stylized surfboard, warm sunset tones, and ocean-inspired stripes. A secondary variation simplifies the design into a surfboard-shaped badge for versatility. This redesign enhances brand recognition while making the logo adaptable for both digital and print applications.